Mass Appeal
#19. The Growth Potential of Niche Apps: BlueThrone's Approach to Acquisitions - Josh Peleg (BlueThrone)
Episode Notes
BlueThrone acquires great apps and takes them to the next level. Josh Peleg is the Head of the Business Development and Mergers & Acquisitions department responsible for building relationships with app developers and overseeing the acquisition of apps to their portfolio. In this episode, you’ll learn what app metrics are most interesting to venture capitalists and app acquirers, macro trends in the app M&A market, and how to present your app for a successful exit.
Questions Josh answered in this Episode:
- What’s more common for BlueThrone, partnerships or acquisitions?
- How and where do you draw the line of distinguishing which niche apps have even potential to grow?
- When are you considering M&As, are you looking at the metrics of an app or are you looking at the macro trends of the verticals they’re in?
- How do app developers present their apps to potential acquirers such as BlueThrone?
- What app metrics are venture capitalists and acquirers more interested in?
- What metrics matter most for the gaming vertical?
- How important is the experience level of app developers to you?
- What’s an app or vertical that surprised you in its ability to produce fantastic results for you all?
Timestamp:
- 1:34 Josh’s background
- 4:50 What makes an app interesting to acquirers
- 7:00 How are app ratings used as a signal?
- 9:00 Pros and cons of niche apps
- 10:48 Where the dating app market is growing
- 17:14 Consideration of macro trends for M&As
- 20:27 Presenting your app for an exit
- 23:09 What metrics matter
- 26:28 Gaming industry: what’s most important
- 31:20 Why experience level matters
- 33:13 Virality: what works
Mentioned in this Episode: