Mass Appeal
#7. Returning Value to Your Users with Cashbacks from E-commerce Brands - Miguel Acosta (GELT & Beruby)
Episode Summary
Miguel Acosta is the CEO of GELT & Beruby, the leading app in Southern Europe for people who want to earn cashback on purchases from over 3,000 merchant links from the biggest brands. On today’s show, Miguel and Tommy discuss how generating revenue with a longtail cashback model works, and slowing down.
Episode Notes
Miguel Acosta is the CEO of GELT & Beruby, the leading app in Southern Europe for people who want to earn cashback on purchases from over 3,000 merchant links from the biggest brands. On today’s show, Miguel and Tommy discuss how generating revenue with a longtail cashback model works, and slowing down.
Questions Miguel Answered in this Episode:
- You’re from Spain. Tell us what brought you to San Francisco.
- When did you start Beruby?
- What did the cashback landscape look like when you started Beruby?
- How has your business model changed since its beginnings?
- What allowed you to execute that shift?
- How do you go about building a cashback model in the e-commerce vertical?
- How does consumer feedback play in determining what brands you’re affiliated with?
- What are you excited about in 2024?
Timestamp:
- 4:46 Miguel’s backstory & Beruby’s origin
- 13:00 The cashback app landscape at Beruby’s start
- 14:10 How our business model changed
- 17:00 What it took to make the shift
- 18:48 “Longtail” cashback model for e-commerce
- 24:32 How customer experience factors with cashback
- 30:30 What’s to come in 2024
Mentioned in this Episode: