Mass Appeal
#29. Product-Market Remix: How Discotech Found Its Gen Z Groove - Ian Chen (discotech)
Episode Notes
Ian Chen is the CEO of discotech, an app for booking live events and nightlife amenities. In recent years, nightlife demographics have shifted, and Gen Z doesn’t party in the same ways Millennials did. In this episode, listeners learn how discotech adapted its mobile marketing strategies to appeal to the next generation.
Questions Ian answered in this episode:
- How did you arrive at creating discotech?
- How do you create value for customers and vendors?
- How do you identify and acquire the right customers?
- What changes have you noticed in your industry over the last few years?
- How does discotech meet the needs of Gen Z?
- What does the experience look like when booking tickets to Cirque du Soleil?
- How do you determine what kind of events might be interesting for Gen Z?
Timestamp:
- 2:15 discotech’s origin story
- 4:36 What is discotech?
- 8:22 UA for nightlife goers
- 11:38 Nightlife culture: Millennials vs Gen Z
- 16:26 Appealing to Gen Z
- 19:15 Partnerships strategy
Mentioned in this Episode: