Mass Appeal
#2. Gamifying Crypto Investing to Drive Loyalty and Acquisition - Guillaume Torche (Ember Fund)
Episode Notes
How did Ember Fund get over a million users to invest in cryptocurrencies on their app? Find out as Tommy chats to Guillaume Torche, the Co-Founder and CTO of the Web3 superapp that allows users to earn, play, and invest in digital assets. You’ll learn how they made investing in crypto easy and fun for the average joe, and the outcome of their strategy.
Questions Guillaume Answered in this Episode:
- What was the inspiration behind starting Ember Fund?
- Can you explain how you’ve taken the middleman out of investing in crypto for your app’s users?
- How much can users earn for referring a friend? How did you test that experience to find out the optimal payout to the user that made the referral?
- How else do you think about earning and how to increase consumer opportunities there?
- What are you excited about for what’s to come next?
Timestamp:
- 1:45 Guillaume’s background
- 3:12 The birth of Ember Fund
- 7:12 Cutting out the middleman
- 9:00 Educating our users
- 10:46 Our key to acquisition and scale
- 11:35 How Ember Fund’s referral program works
- 14:08 Tournaments for crypto portfolios
- 21:55 Our next frontier
Mentioned in this Episode: