Mass Appeal
#10. App Leaders in Gamification – and Why They Knock It Out of the Park - Tara Kirkpatrick (Apptopia)
Episode Notes
Why do app users spend more time on Temu’s app than Walmart’s or Amazon’s? In short: gamification. In this episode, Tara Kirkpatrick, the Director of App Marketing at Apptopia, explains why apps using gamification are crushing their categories.
Apptopia is a platform providing brands with mobile app performance data and mobile usage insights. Prior to Apptopia, Tara was the manager of product content and communications at Insight Timer.
Questions Tara Answered in this Episode:
- What attracted you to Apptopia when you joined?
- What is Apptopia’s core focus in the market?
- Why does Temu see higher engagement in the app than Amazon?
- Why is Duolingo a leader in its category?
Timestamp:
- 5:19 Tara’s background
- 7:58 Measuring scalable impacts for B2C
- 10:45 What does Apptopia do?
- 14:00 Why does Temu see higher engagement than Amazon?
- 18:00 Why Duolingo kills the app monetization game
- 23:07 Gaming runs upstream of all consumer tech
- 25:41 Community as a driver for app engagement
- 31:14 Diverging app monetization strategies
Mentioned in this Episode: